In a market where speed, price sensitivity, and sustainability must coexist, trust is everything. Few understand this better than Harun Okur, the General Manager of the Turkish company Okur Zemin. Since 2012, he has been working closely with Tapibel to deliver high-quality flooring solutions for the commercial sector – a partnership built on three simple words: trust, quality, and sincerity.
Partnership in the spotlight: Okur Zemin
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Rooted in forty years of experience
Okur Zemin is more than just a flooring expert, it’s a family business with over thirty-five years of experience in the commercial interior market. What started as a company driven by craftsmanship and technical expertise has become a respected name across Türkiye, the Middle East and North Africa.
“Our family name is in our brand, and with that comes responsibility. Our clients know we stand for quality and honest advice.” — Harun Okur
From their headquarters in Istanbul, Okur Zemin delivers flooring solutions for offices, large-scale projects, architects, and dealers. They understand precisely what commercial clients are looking for: comfort, colour, pattern, and increasingly, sustainability. “In recent years, comfort in office spaces has become more important than ever. That’s why carpet tiles are now a key part of our offering.”
"The right products in the right places"
What sets Okur Zemin apart is its critical and considered approach to product selection. It doesn’t sell compromises – it offers durable, high-performance solutions.
“We believe matching the right product to the right application is vital. Using the wrong product – like low-grade residential carpet in commercial spaces – damages confidence in carpet as a whole.”
Luckily, they can count on Tapibel to deliver the right products every time. The Cobalt collection is a clear favourite: strong, versatile, and designed for intensive use. Other popular choices include the Coral, Grunge, Expression, and ECONYL® collections.
“We see that architects are placing greater value on sustainability. ECONYL® is the perfect response to that – recycled materials without compromising on aesthetics or quality.” — Harun Okur
A relationship built on trust in 2012
The partnership between Okur Zemin and Tapibel began in 2012 with a simple carpet tile order. Since then, it has become a strong and stable collaboration, grounded in mutual respect and transparent communication.
“What makes Tapibel unique is their genuine involvement. We can speak directly with the management team if there’s ever an issue. That creates both confidence and efficiency.”
Harun always looks forward to the launch of new collections, catalogues, and colour updates. “You can feel the passion behind their work. Whenever a new collection is released, it creates real excitement – both for us and our customers. That enthusiasm is genuine, and it makes all the difference.”
A clear signal in a price-sensitive market
The Turkish market is demanding. While price remains important, there is a growing appetite for high-quality, sustainable solutions.
“Our biggest challenge is that some players still use cheaper residential carpets in commercial environments. It might seem like they’re saving money at first, but it damages trust in carpet as a category in the long run. We want to do the opposite – to show that carpet tiles are a smart, durable, and valuable choice.”
Tapibel helps them do just that, not only by offering quality products but also by providing the visual and technical storytelling that architects and clients need to be convinced.
“Tapibel doesn’t just deliver carpet – they deliver trust. And today, that’s priceless.” — Harun Okur
